Book Review- Find your Why by Simon Sinek

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“Our struggles are the short-term steps we must take on our way to long-term success.”
This was yet another book I read while flying, when the only distractions were the pilot speaking or the air hostess explaining things. The book is thin, easy to read, and most importantly, divided into point-wise explanations. There are pages that can be skipped and may be later revisited, if and when one start applying the “finding your whys” concepts entailed in this book.

After reading his first book, Start With Why (which was a bit disappointing), it was kind of mandatory for me to read this subsequent part of book  (giving second chance to writer (pun-intended)!!).


The title of book is - " Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team"  co-written by David Mead, Peter Docker, and Simon Sinek. "Find Your Why" picks up where "Start With Why" left off. This guide intends to guide us on how to apply Simon Sinek’s powerful insights so that we can find more inspiration at work in specific and life in general - and in turn inspire those around us.

I believe fulfilment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we are there and return home fulfilled at the end of the day. Achieving that fulfilment starts with understanding exactly WHY we do what we do.

There are detailed exercises, illustrations, and action steps for every stage of the process, "Find Your Why"  tries to address many important concerns, including:

* What if my WHY sounds just like my competitor’s?

* Can I have more than one WHY?

* If my work doesn’t match my WHY, what should I do?

* What if my team can’t agree on our WHY?


I am a huge believer in focus, goals, and the great team environment, but personally, this book did not offer any digging to unleash or discover “whys” any further.

I recommend this book for students and/or new readers interested in the self-help genre.

“The goal is not simply for you to cross the finish line, but to see how many people you can inspire to run with you.”


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