Book Review- The Tipping Point by Malcolm Gladwell
, “Naam Bade aur darshan chote” (Review in one line!!) Well, I chose this book purely because it is an international bestseller and because I had a fair experience reading Malcolm Gladwell’s Outlier. However, this time it was a little disappointing to read from him. Throughout the book, I found baseless arguments and irrelevant examples trying to prove some or other points. “The tipping point” with a glowing matchstick ‘i’ in “po i nt” (book cover) poofed my interest with the 1st chapter titled Three Rules of Epidemics wherein the point was made that just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. The book is generally written from a socio-economic perspective and discusses how information spreads among people, why some ideas/products spread quickly and effectively, and whether there are kinds of people who are better at transm...