Book review- "Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
This latest read is from eminent speaker cum motivational writer Simon Sinek and is titled “Start with Why: How Great Leaders Inspire Everyone to Take Action.” After skimming through the book, honestly, I am confused about the high praise this book has received. Sadly, the book's title, which motivated me to read it, is deceiving. The main idea presented in the book is to lead any business with a purpose. Writings in the book revolve around the concept of Leading with Pathos over Logos and emotion over Logic, which shall eventually make people follow. The book seems to be rambling about the successful companies (and not a single mention of failed companies who had their WHYs), primarily through the tale of Apple's success, as if successful companies can clearly articulate WHY they are in business (beyond making the profit) rather than just being able to describe WHAT they do and HOW they do it. There is a subset of cases that presented a different set of ideas on l...